INFLUENCER MARKETING · 2026

Influencer Marketing

TED Talk

Create deeper connections with people. Make brands feel more human. Through the influence of influencers.

THE TEAM

Who We Are

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Jane

YOUTUBE · LONG-FORM

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Amanda

YOUTUBE · LONG-FORM

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Emily

SHORT-FORM

DAY TO DAY

What We Do

📧Send cold emails and pray for replies

🎬Review drafts frame by frame

⏰Follow up on disappearing influencers

📄Read contracts and vendor forms

📊Live in spreadsheets: CPM, CPC, ROI

AGENDA

Today's Talk

YouTube · 2 Parts

● Part 1 · Person to Person

● Part 2 · Person to Life

● Part 3 · Person to Trust

A QUESTION

What does success really look like for an influencer video?

Not views. Not clicks. Something quieter — and harder to measure.

Create deeper connections with people.

Make brands feel more human.

Through the influence of influencers.

PART 01 / PERSON TO PERSON

Person to Person

When a product becomes an act of caring

PERSON TO PERSON · DECO 7 PRO

WHO IS THIS INFLUENCER

Tiny Shiny Home

218K SUBSCRIBERS

Jonathan & Ashley + 4 kids, living off-grid in the Arizona desert.

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WHAT DID THEY DO WITH DECO 7 PRO

FIELD INSTALL · OFF-GRID MESH

Drove out to friend Rich's desert plot to set up WiFi before a dome-building workshop.

SCREENSHOT

"It really takes a village to build these houses."

— RICH

PERSON TO PERSON · DECO 7

WHO IS THIS INFLUENCER

jakkuh

704K SUBSCRIBERS

Jake Tivy, former Linus Tech Tips talent gone solo.

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WHAT DID THEY DO WITH DECO 7

PLANS FELL THROUGH · GAVE IT AWAY

His landlord backed out, so he handed the WiFi over to friends running a car studio.

SCREENSHOT

"All I have is sick TP-Link Wi-Fi with nowhere to put it."

— JAKKUH

PERSON TO PERSON · DECO 7 PRO

WHO IS THIS INFLUENCER

BocaBola

103K SUBSCRIBERS

Twitch Top 0.1% streamer and Linus Tech Tips writer.

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WHAT DID THEY DO WITH DECO 7 PRO

SURPRISE UPGRADE · LANDLORD-SPECIAL FIX

"Broke into" friend Pierbi's house to swap out her landlord-special WiFi.

SCREENSHOT

"What if I broke into my friend's house and upgraded her Wi-Fi?"

— BOCABOLA

PERSON TO PERSON · TAPO C615F

WHO IS THIS INFLUENCER

Stan Wilkins

105K SUBSCRIBERS

Black creator, tiny-home builder, three generations under one roof.

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WHAT DID THEY DO WITH TAPO C615F

INSTALL CHAIN · SELF → MOM → GRANDMA

Installed one for himself, then for his mom — and now grandma's turn.

SCREENSHOT

"My grandma been asking me to replace her porch light for a good minute now."

— STAN

PART 02 / PERSON TO LIFE

Person to Life

When a product quietly powers the life someone chose

PERSON TO LIFE · TAPO C465

WHO IS THIS INFLUENCER

Beth's MidLifeAdventure

21K SUBSCRIBERS

Solo female van lifer, traveling with her cat Apollo.

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WHAT DID THEY DO WITH TAPO C465

SAFETY FIRST · LAYERED PROTECTION

"Are you afraid?" — the question every solo traveler hears. Her answer: layered safety.

SCREENSHOT

"Peace of mind is more than just a product."

— BETH

PERSON TO LIFE · BE3600 TRAVEL ROUTER

WHO IS THIS INFLUENCER

Coolist

126K SUBSCRIBERS

James, a Delta Million Miler who reviews resorts honestly.

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WHAT DID THEY DO WITH BE3600

HONEST REVIEW · TRIP SAVED

An honest resort review where shaky property WiFi nearly ruined the stay — the travel router saved it.

SCREENSHOT

"I've talked about this product in the past for free. I believe in it that much."

— JAMES

PERSON TO LIFE · TAPO C615F

WHO IS THIS INFLUENCER

Frugal Off Grid

147K SUBSCRIBERS

An Arizona desert homesteader living self-sufficiently.

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WHAT DID THEY DO WITH TAPO C615F

REMOTE WATCH · HORSES & COYOTES

Checks on his horses from town and spots coyotes prowling the property.

SCREENSHOT

"Any camera that requires you to pay for the basics? I think it's trash."

— FRUGAL OFF GRID

PERSON TO LIFE · TAPO CAMERA

WHO IS THIS INFLUENCER

Tiny House Expedition

590K SUBSCRIBERS

Alexis & Christian, documentary filmmakers telling tiny-living stories.

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WHAT DID THEY DO WITH TAPO CAMERA

PORTRAIT · $70K TINY HOUSE

Grad student Ericka built a $70K tiny house — a path to real financial freedom.

SCREENSHOT

"It gives me a lot of freedom and I'm paying into something that's mine."

— ERICKA

PART 03 / PERSON TO TRUST

Person to Trust

Trust is earned — one honest take at a time

PERSON TO TRUST · TAPO SOLAR CAMERAS

WHO IS THIS INFLUENCER

Silver Cymbal Workshop

148K SUBSCRIBERS

Chris, a Massachusetts family man and relentless DIYer.

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WHAT DID THEY DO WITH TAPO SOLAR

SKEPTIC CONVERTED · IT FINALLY WORKED

Every solar camera he'd tried before had failed — until this one held up.

SCREENSHOT

"I've tried multiple solar powered cameras in the past and they all failed."

— CHRIS

PERSON TO TRUST · TAPO SYSTEM + DL110

WHO IS THIS INFLUENCER

Jason Hanson

835K SUBSCRIBERS

Former CIA officer and New York Times bestselling author.

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WHAT DID THEY DO WITH TAPO + DL110

SECURITY AUDIT · BUGOUT REVEAL

"90% of homes have 3 security gaps" — and he trusted the audience enough to reveal a bugout location.

SCREENSHOT

"Because I love you guys, I'm revealing one of my many bugout locations."

— JASON

We call them influencers.

But maybe the real influence isn't what they sell.

It's what they make you feel —

that someone out there is looking out for someone else.

It just needs to be there.